business plan Essay -- essays research papers

Fast n knowing Premium meth drub parlorFast n refreshedIceCreamFast n strong- - good for youStatement of PurposeThe purpose of this lineage plan is to supporting a request for a 75,000five-year bank loan to purchase equipment and inventory as part of thefinancing for a start-up sole proprietorship, Fast n Fresh Premiun Ice CreamParlor. The business lead be owned by Daniel W. Beese and go out be locatedin leased space at 858 achievement Ave in the new riverbank Faire shoppingcenter, Jacksonville, FL 32211. The owner impart provide a minimum of 75,00in initial equity.The business will serve heavy and premium ice cream, yogurt,sandwiches, and nonalcholic beverages to the generally upscale target marketof Riverside Faire. Based on the financial and competive analysis presentedin this plan, Fast n Fresh Premium Ice Cream Parlor will be sucessful.It is anticipated that Fast n Fresh Premium Ice Cream Parlor willbecome established in Jacksonville, FL within two solar days an d will becomeknown throughout the North Florida area within five years with the potentialof multiple locations. The Fast n Fresh Premium Ice Cream Parlors distinctlogo, its reputation for fast return and only the freshest ingredients, plus itsslogan, Fast n Fresh- good for you will provide a distinctive competiveedge.The owner, Daniel W. Beese, has founded three highly successful food table service businesses in the North Florida area. The owner holds anundergraduate degree and a MBA from the University of Florida.The Business DescriptionFast n Fresh Premium Ice Cream Parlor will be a start-up ice creamparlor located in leased space at 858 Success Ave in the new Riverside Faireshopping Center, Jacksonville, FL 32211. A ninety-day option has been takenon this location. The estimated opening day is April 2002.Daniel W. Beese will own the business as a sole proprietorship. Eachof the business owned by Daniel W. Beese has broken even after only sixmonths and was sold for a minimum of t hree times the owners investment.Fast n Frsh Ice Cream Parlor will be an upscale restaurant selling premiumice cream, yogurt, sandwiches, and hot... ...ations in Jacksonville, FL. The closest brag Flavors is four miles away . Superior Flavors is well known for theircreative yogurt and ice cream flavors. Their products are priced moderatelyand they do not serve sandwiches. Superior Flavors has a competiveadvantage with its name recognition. Fast n Fresh has a advantage beacuseit offers sandwiches.PersonnelThe business will operate using local University, Community College,and high direct students as its principle employees. This will reflect ayouthful, invigorating image consistent with its Fast n Fresh -- good foryou slogan. The manager will be an experienced person from one of theowners other businesses. A special employee benefit will be Fast n FreshPremium Ice Cream Parlor scholarships covering tuition and books. Thisoffer will only be good after employees complete the ninety d ay probationperiod. The majority of the employees will be part time with a full timemanager. Student employees will earn 6.50/hr with oppurtunities for payincreases. The manager will be paid 10% above prevailing salary levels. Apolicy of promotion form within will be adopted.