International Marketing Strategy Essay Example | Topics and Well Written Essays - 750 words - 1

International Marketing strategy - Essay ExampleHowever, the strategy will shift to small and medium sized enterprises (SMEs) with the potential to deplete into Nestles market share. The corporation will aggressively pursue the acquisition of SMEs inside the following 7 years (The National, 2013).The company will also implement a hybrid structure trust holacracy and hierarchy that facilitate good interpersonal relations, communication, and faster promotions for the best performing employees (Revill, 2013).The entry strategy is base on excellent positioning and competitive pricing. Nestle intends to position itself as an internationally respected label that guarantees quality products at affordable prices (Koltrowitz, 2013).Dairy products will be priced much lower than confectionaries because they have the largest markets. fuck up food and nutritional products will be priced 3% lower than whatever rivals are offering (Y-Sing, 2014).Currently, the company forecasts a 6% growth in sales revenue for the first year of operation. However, the intention is to extend to a 13% steady growth in the next 5 years, followed by 15% within the next 10 years.In the first year of operation, Nestle will have a 13.5% market share. The objective is to increase market share to 27% in the next 3 years and therefore 50% within 4 years (Nestle, 2014). This will be supported by aggressive market and competitive pricing.The company would like to go public in Kuwait to raise enough money to fund its expansionist strategy (World Bakers, 2013). However, this proposal is still hampered by increasing risk levels in the Kuwaiti market. The company intends to manage this risk for the next 6 years before it goes public.Algethami, S. (2014, February 24) Nestle Middle eastward aims to triple sales by 2020, viewed December 2, 2014, from .InsiderMedia. (2014, November 19) Record year for overseas confectionery sales, viewed December 2, 2014, from