E-marketing Strategies Essay Example | Topics and Well Written Essays - 3000 words

E- selling Strategies - Essay ExampleThe climax of the internet and the increasing familiarity of the same among people have opened up a new window of marketing. Today, manufacturers and companies are increasingly utilize the online mode of communication to connect to the nodes. This has led to a new sphere of influence of marketing which is defined as the e-marketing. E-marketing is different from the traditional models of marketing in quite a add together of ways. In simple terms, this mode of marketing uses the internet as the basic platform to reach the prey customers. The inherent advantages of e-marketing lies in the fact that the marketing team can directly interact with the end user. This empowers them to spay and improve the changes needed that might be instrumental in providing the customer with desires satisfaction.The most appealing refer of the e-marketing techniques lies in the ability to utilise a limited amount of space in the most best way. A physical adver tisement can be used only to inform the customer close the product and the offering. In the virtual domain, an advertisement can be used to inform a customer as well as entice him to purchase the product if he so desires by providing an cream to click on the icon of the advertisement.The internet is also potentially equipped to provide a ace point contact between marketers and the customers. The distribution costs come down drastically by using this medium. A company can monitor the buying conduct of the customers. This is particularly helpful while analysing the consumer behaviour of the customers. From the customers point of view, they are facilitated as far as convenience of contact is concerned. The marketers and sellers are just a click away. There is a significant reduction in travelling costs of the customers. E-marketing is a subject field of revolution that has brought the entire market into a small screen in front of the customer.Online MarketingIn the competitive worl d of today, the most crucial factor which plays the deciding role for a consumer is the availability of the require information at the right time. The traditional methods of communication for a business seem to be non enough. The advertisements with newspapers, magazines or journals and other traditional forms lack the personal touch. There are number of newspapers universe published and it is not possible for every one to go through all the newspaper or other form of print media. Therefore, there is every possibility that the intended customer might not view the advertisement. Also, this form of advertisement suffers from the very important consideration of market reach. As print media or other forms of traditional media is able to cater only a few handful of customers. Advertisement through television is also confined to a customer base of certain geography. So, to overcome all these hindrances the online marketing is believed to be the appropriate source. With online marketin g in place, any interested person might satisfy his research just with a click. There are a few proven way to market online. At the very outset, the company requires to have a